“Service Positioning versus Product Process” Please respond to the following:
PART 1 PLEASE RESPOND IN 275 WORDS
ORIGINAL WORK, NO PLAGIARISM, 1 REFERENCE
•Compare and contrast the service positioning matrix and the product process matrix in terms of their differences and similarities.
•Provide at least one example currently used in business for each of the matrixes and evaluate their benefits and limitations within the industry you chose.
•Evaluate how each matrix is unique in the way it addresses the needs of the customer.
PART 2 PLEASE RESPOND AND COMENT TO THIS DISCUSSION NO LESS THE 175 WORDS BASE ON 1 CREDIBLE RESORCE
Compare and contrast the service positioning matrix and the product process matrix in terms of their differences and similarities.
Both offer a hierarchal approach to fundamental necessity; however the precise focus is different. Service positioning matrix utilizes the needs and wants of a given customer group and targets the requirements in order to obtain their business. Product process matrix tends to focus on how to maximize the product portfolio on a per customer basis, such as with Verizon and the phone, internet and TV package. Both share the common goal of maximizing profit, but differ in the manner in which revenue of optimized.
Provide at least one example currently used in business for each of the matrixes and evaluate their benefits and limitations within the industry you chose.
For the service positioning matrix, I would go with Hair Cuttery, as a reasonably priced hair cut experience; they focus on a quality experience at a low cost, with a quick turnaround. For the product process matrix, I would focus on the tanning and spa industry. Even though it is a service you are utilizing, they are always trying to push lotions and other add ons while you are there, in an attempt to maximize their dollar cost average per customer, per visit.
Evaluate how each matrix is unique in the way it addresses the needs of the customer.
The positioning matrix intends to break the customer down based on the customer’s perceived willingness to purchase based on experience. The product process matrix relies on the perceived value of goods themselves, if your showing the customer they can save money by incorporating multiple products , the more likely they are to combine processes.
APA FORMAT, ORIGINAL WORK, NO PLAGIARISM, 1 REFERENCE PARTS, PART 1 PLEASE RESPOND IN 275 WORDS, PART 2 COMMENT TO THIS DISCUSSION NO LESS THE 175 (PLEASE AGREE WITH ONE OF THE STATEMENTS AND FIND ADDITIONAL INFORMATION)
Why Work with Us
Top Quality and Well-Researched Papers
We always make sure that writers follow all your instructions precisely. You can choose your academic level: high school, college/university or professional, and we will assign a writer who has a respective degree.
Professional and Experienced Academic Writers
We have a team of professional writers with experience in academic and business writing. Many are native speakers and able to perform any task for which you need help.
Free Unlimited Revisions
If you think we missed something, send your order for a free revision. You have 10 days to submit the order for review after you have received the final document. You can do this yourself after logging into your personal account or by contacting our support.
Prompt Delivery and 100% Money-Back-Guarantee
All papers are always delivered on time. In case we need more time to master your paper, we may contact you regarding the deadline extension. In case you cannot provide us with more time, a 100% refund is guaranteed.
Original & Confidential
We use several writing tools checks to ensure that all documents you receive are free from plagiarism. Our editors carefully review all quotations in the text. We also promise maximum confidentiality in all of our services.
24/7 Customer Support
Our support agents are available 24 hours a day 7 days a week and committed to providing you with the best customer experience. Get in touch whenever you need any assistance.
Try it now!
How it works?
Follow these simple steps to get your paper done
Place your order
Fill in the order form and provide all details of your assignment.
Proceed with the payment
Choose the payment system that suits you most.
Receive the final file
Once your paper is ready, we will email it to you.
No need to work on your paper at night. Sleep tight, we will cover your back. We offer all kinds of writing services.
No matter what kind of academic paper you need and how urgent you need it, you are welcome to choose your academic level and the type of your paper at an affordable price. We take care of all your paper needs and give a 24/7 customer care support system.
Admission Essays & Business Writing Help
An admission essay is an essay or other written statement by a candidate, often a potential student enrolling in a college, university, or graduate school. You can be rest assurred that through our service we will write the best admission essay for you.
Our academic writers and editors make the necessary changes to your paper so that it is polished. We also format your document by correctly quoting the sources and creating reference lists in the formats APA, Harvard, MLA, Chicago / Turabian.
If you think your paper could be improved, you can request a review. In this case, your paper will be checked by the writer or assigned to an editor. You can use this option as many times as you see fit. This is free because we want you to be completely satisfied with the service offered.