Multiple Choice Quiz
Research that involves the preliminary exploration of a research area prior to the main qualitative data collection stage is called?
A) Quantitative research
B) Exhaustive research
C) Exploratory research
D) Quantitative research
E) Ad-Hoc research
When the researcher actively collects new data, for example by interviewing respondents, this is called which of the following?
A) Primary Research
B) Secondary Research
C) Exploratory Research
D) Respondent Research
E) Collective Research
Qualitative research aims to establish which of the following?
A) Aims to establish sales, profit and market share levels within an industry
B) Aims to establish sales and market share levels within an industry
C) Aims to establish customers’ attitudes, values, behaviour and beliefs
D) Aims to establish competitors’ attitudes, values, behaviour and beliefs
E) All of the above
The group leader who manages the discussion within a focus group is called which of the following?
A) An integrator
B) A regulator
C) An accommodator
D) An interpreter
E) A moderator
What does “defining the sample population” mean?
A) Estimating the total inhabitants of a country
B) Estimating the total inhabitants of a country and segmenting them into different age groupings
C) Defining the total number of people to survey in a research study
D) Defining the group which forms the subject of study in a particular survey
E) All of the above
A list or other record of the chosen population from which a sample can be selected is known as which of the following?
A) Sampling error
B) Sampling population
C) Sampling frame
D) Sampling process
E) Sampling agenda
Which of the following survey methods allows for the sampling of widely dispersed populations?
A) Telephone and Internet Surveys
B) Mail and Telephone Surveys
C) Mail and Internet Surveys
D) Face-to-face and Internet Surveys
E) Face-to-face and Mail Surveys
What is the major problem associated with mail surveys?
A) The costs associated with method
B) The targeting of respondents
C) Difficulty in analysis
D) Low response rates
E) All of the above are problems associated with mail surveys
The assignment of numbers to specific responses in order to facilitate the analysis of the questionnaires later on is, called which of the following?
Which of the following is an example of internal continuous data?
A) Market research reports
B) Sales invoices
C) Government statistics
D) Published data
E) All of the above are examples of internal continuous data
A document defining what the marketing research agency promises to do for its client and how much it will cost is called which of the following?
A) Agency briefing
B) Marketing plan
C) Research brief
D) Research proposal
E) Marketing research report
The term used in research to denote the selection of a sub-set of the total population in order to interview them is called which of the following?
A) Sampling frame
B) Sampling process
C) Exploratory process
D) Exploratory selection
E) Data processing
Why Work with Us
Top Quality and Well-Researched Papers
We always make sure that writers follow all your instructions precisely. You can choose your academic level: high school, college/university or professional, and we will assign a writer who has a respective degree.
Professional and Experienced Academic Writers
We have a team of professional writers with experience in academic and business writing. Many are native speakers and able to perform any task for which you need help.
Free Unlimited Revisions
If you think we missed something, send your order for a free revision. You have 10 days to submit the order for review after you have received the final document. You can do this yourself after logging into your personal account or by contacting our support.
Prompt Delivery and 100% Money-Back-Guarantee
All papers are always delivered on time. In case we need more time to master your paper, we may contact you regarding the deadline extension. In case you cannot provide us with more time, a 100% refund is guaranteed.
Original & Confidential
We use several writing tools checks to ensure that all documents you receive are free from plagiarism. Our editors carefully review all quotations in the text. We also promise maximum confidentiality in all of our services.
24/7 Customer Support
Our support agents are available 24 hours a day 7 days a week and committed to providing you with the best customer experience. Get in touch whenever you need any assistance.
Try it now!
How it works?
Follow these simple steps to get your paper done
Place your order
Fill in the order form and provide all details of your assignment.
Proceed with the payment
Choose the payment system that suits you most.
Receive the final file
Once your paper is ready, we will email it to you.
No need to work on your paper at night. Sleep tight, we will cover your back. We offer all kinds of writing services.
No matter what kind of academic paper you need and how urgent you need it, you are welcome to choose your academic level and the type of your paper at an affordable price. We take care of all your paper needs and give a 24/7 customer care support system.
Admission Essays & Business Writing Help
An admission essay is an essay or other written statement by a candidate, often a potential student enrolling in a college, university, or graduate school. You can be rest assurred that through our service we will write the best admission essay for you.
Our academic writers and editors make the necessary changes to your paper so that it is polished. We also format your document by correctly quoting the sources and creating reference lists in the formats APA, Harvard, MLA, Chicago / Turabian.
If you think your paper could be improved, you can request a review. In this case, your paper will be checked by the writer or assigned to an editor. You can use this option as many times as you see fit. This is free because we want you to be completely satisfied with the service offered.