Business Question

Learning Goal: I’m working on a business question and need guidance to help me learn.


Create an email for one scenario.

Make sure you have the proper components: To: From: Subject: etc.

Ensure that your response to the scenario includes the following communication criteria:

  • Positive and Tactful Tone
  • Contemporary Language
  • Clear, Concise and Comprehensive Communication

In addition to the above criteria, you are responsible to determine the correct organizational pattern for your chosen scenario as well as ensuring the readability of your message: this includes the grammar and spelling as well as how the message appears on the screen.

As a communication subject, grammar and spelling can have a great impact on the evaluation. Please ensure that your e-mail message is free of grammar and spelling errors.

You may use any resource available, such as the textbook, online tools, credible internet sites and any additional yet relevant information (that you can make up) to help you compose your message. If you use information from the Internet, be sure you cite the source in your message.

Choose one of the scenarios below and create an email. You may post it here or email it to me directly –

  • For the past five years, you have successfully run your own ad agency. You have donated your time, effort and resources to develop the ad campaign for Dove’s Social Mission. Recently, you have been approached by Carrie Baker from Canada Goose. Due to your exceptional reputation in selling clothes, Canada Goose wants your company to develop an ad campaign that reflects their company. You have made a commitment this year to only work with companies that have corporate social responsibliity.
  • See the following article on Corporate Social Responsibility:

Write a persuasive message that persuades Canada Goose to expand or create Corporate Social Responsibility in order for you to run their ad campaign.

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