I am writing a thesis on topic ”DIGITAL MARKETING AS A KEY FACTOR FOR THE SUCCESS OF LOW-TARIFF AIRLINES” .The purpose of this thesis is to understand the role of digital marketing in gaining a competitive advantage and if a competitive advantage can be achieved by building customer relationship marketing within the model of low-cost airlines. Therefore, through the thesis the research question will be elaborate taking into consideration theoretical background and conducting survey. For more complete understanding of the research question, quantitative research will be conducted and google forms questionnaire will be distributed to the target audience online. The collected empirical data will provide answer to the research question. I need your assistance to create an appropriate survey using google forms questionnaire on the assigned topic ,that will include questions whose answers will support my thesis that in fact digital marketing is a key factor for the success of low cost airlines and distribute it to respondents online .My key low cost airline in the thesis is Wizz Air. Please create survey and include questions with multiple choice answers so we can prove in which way the digital services of Wizz Air play a key role for their success as low cost airline. In which way they managed to gain competitive advantage and support the hypothesis how building the customer relationship marketing and use of digital marketing helped for their big success as a low cost airline. Distribute this questionnaire to a large group of people coming from different background age nationality place of living . The collected answers should be analyzed( using directly information, details and percentage from the gathered answers and real example of Wizz Air. The gathered data should be analyzed where we will find in detail how Wizz offer digital services and uses digital marketing tools that makes it so succesfull. Also you should analyze case study from Wizz Air’s journey of digital transformation and use of digital marketing tools and how it helped them become number one low cost airline in Europe. Precise and multiple examples of their digital marketing tools and services should be included. For the task I attached the form that explains the research for the thesis.. Data Collection from Empirical research – the Wizz Air questionnaire Gathered answers analyzed and collect number of respondents put it into statistics in a pie chart Wizz Air Digital Transformation and Use of digital marketing -Case Study analysis also shortly in this analysis add how with the use of digital marketing helped them cope with Corona pandemic and how they got on their feet again cite the sources from the used case studies No need for cover page , start short introduction and go to analysis of the questionnaire and case study. Please attach the questionnaire it self as well with the collected data. Apa style List of references , please no plagiarism 12 font size times new roman for text 14 for title of Chapter Kindly if you could complete it even before the 5 days deadline I would highly appreciate it. Please contact me if you have any additional questions or concerns. I hope to get free revision if somethiaqwng is not as it should.
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