This assessment comprises two components—a 10-minute presentation and a 500-word written report. You are expected to prepare a short, individual presentation based on Activism in the public relations unit reading. You must also prepare a 500-word written report based on your presentation topic and upload it to together with the presentation slides. If you have in-text citations in your presentation slides and written report, they must be listed in the full reference list. Both your in-text citations and full reference list must follow the APA author-date style (7th edition) Your presentation (first component) will be assessed on these key criteria, which are equally weighted: • • Demonstrates analytical and critical approach to the topic’s reading, • • Explores readings relevant to this unit’s context and focus, • • Recognises the readings’ significance in relation to sociocultural perspectives on public relations, • • Engages the audience, • • Runs to time (10 minutes), and • • Responds well to the question-and-answer segment (5 minutes). Your written report (second component) will be assessed on these key criteria, which are equally weighted: • • Demonstrates sound conceptual grasp of key terms relating to the topic, • • Explores readings relevant to this unit’s context and focus, • • Offers in-depth analysis and engagement with readings, • • Writes clearly and fluently, in a logical report structure, • • Meets the word length (500 words), and • • Includes complete and accurate referencing to sources usiaqwng APA reference style (7th edition).
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