Dimitriadis, N., Dimitriadis, N., Jovanovic, N., & Ney, J. (2019). Advanced marketing management: principles, skills and tools. [Books24x7 version] Available from http://library.books24x7.com/toc.aspx?bookid=142908.
Read chapter 8, videos, and external sources from your research and discuss the following questions.
What are the marketing challenges presented in your reading?
Reflect on the new marketing function and the new marketing structure discussed in the chapter reading. How would you solve those marketing challenges with the new marketing function and structure? Be specific and provide examples.
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